About Us

This Started With One Boy Who Was Told Not to Cry

Every 90 minutes, a man in the UK takes his own life.

That's 16 men every single day. 4,500 men every year. Sons, fathers, brothers, friends - gone because they felt they had nowhere to turn, because they'd been taught their whole lives that asking for help was weakness.

Our founder was one of those boys who learned that lesson.

The Story Behind Boys Cry Too

He was told to grow up. To stop crying. That he had no reason to feel the way he did.

He was told he was unwell because he didn't understand. That he would amount to little.

These weren't just words. They were wounds that shaped everything that came after. They taught him that his emotions were wrong, that his pain wasn't valid, that showing vulnerability meant he was broken.

He's still fighting the impact of this today.

But instead of letting those wounds define him, he's doing what he can to help anyone else going through anything that has impacted them as much as he has been impacted.

Because he knows what it's like to be that boy who was told not to cry. To be that man who carried those words into adulthood like stones in his pockets, weighing him down, making it harder to breathe, harder to ask for help, harder to believe he deserved support.

And he refuses to let another generation of boys grow up believing the same lies.

Why This Became a Mission

Boys Cry Too exists because our founder knows firsthand that:

• Being told to 'grow up' doesn't make the pain go away - it just teaches you to hide it
• Being told you have 'no reason to feel that way' doesn't stop the feelings - it just makes you feel broken for having them
• Being told you'll 'amount to little' doesn't motivate you - it becomes a voice in your head that never stops

These messages don't make boys stronger. They make men who suffer in silence. Who believe asking for help is weakness. Who die rather than cry.

The statistics prove it:

• 75% of all suicides in the UK are men
• Men are 3 times more likely to take their own lives than women
• Suicide is the biggest killer of men under 50 in the UK
• Most never ask for help because they've been taught vulnerability is weakness

Turning Pain Into Purpose

Our founder could have let those early wounds destroy him. Many men do. Instead, he's channeling that pain into something that saves lives.

20% of all gross turnover - every single pound you spend - goes directly to UK mental health charities that support men who are struggling.

Why 20%? Because this is personal. Because he knows what it's like to need help and be too ashamed to ask for it. Because 16 men will die today, and he refuses to accept that.

Because lives matter more than margins.

What Your Support Funds

When you buy from Boys Cry Too, your 20% funds the support our founder wishes had been there for him:

• Crisis helplines that answer calls at 3am when a man is standing on the edge - the kind of immediate support that says 'your pain is real and you deserve help'
• Counselling services specifically designed for men who've been taught not to talk about feelings - safe spaces where being vulnerable is celebrated, not shamed
• Support groups where men can be honest about their struggles without fear of judgment - where they can finally hear 'me too' instead of 'man up'
• Awareness campaigns that challenge the toxic messages boys receive - so the next generation doesn't have to carry the same wounds

This Is Personal. This Is Real.

Our founder isn't some distant CEO who saw a business opportunity. He's a man who's still fighting the impact of being told, as a boy, that his emotions were wrong.

He knows what it's like to:

• Believe you're broken because you feel things deeply
• Carry shame for needing support
• Fight against voices in your head that say you'll never be enough
• Wonder if anyone would understand if you tried to explain

And he knows that if he's still fighting this, there are thousands of other men fighting the same battle. Men who were told the same lies. Men who need to know they're not alone.

That's why Boys Cry Too exists.

The Truth We're Fighting For

No man ever really stops being a boy. And boys cry sometimes when they're scared.

This isn't just our tagline - it's the truth our founder wishes someone had told him when he was young. That crying doesn't make you weak. That feeling deeply doesn't make you broken. That needing help doesn't mean you'll amount to nothing.

It means you're human. And being human is enough.

Join This Movement

When you buy from Boys Cry Too, you're not just getting a product. You're:

• ✓ Funding the support our founder wishes he'd had
• ✓ Helping men who are fighting the same battles he's fighting
• ✓ Challenging the toxic messages that tell boys not to cry
• ✓ Creating a world where the next generation doesn't have to carry these wounds
• ✓ Proving that vulnerability is strength, not weakness

Our founder is doing what he can to help anyone else going through what he's been through. Your purchase makes that possible.

Thank you for being here. Thank you for caring. Together, we're saving lives - and healing wounds that should never have been inflicted in the first place.

If you're struggling right now, if you were told the same lies our founder was told, please know: You are not broken. You are not weak. You deserve help. Call Samaritans on 116 123 or CALM on 0800 58 58 58. Your life matters.