Why Men's Mental Health

The Crisis We're Fighting

16 men die by suicide every day in the UK.

One man every 90 minutes. While you're reading this, somewhere in the UK, a man is making the decision that he can't go on.

Not because help doesn't exist. Not because people don't care. But because he's been taught his whole life that asking for help makes him weak.

This is why we support UK mental health charities. This is why 20% of everything you spend goes to saving lives.

The Deadly Lessons We Teach Boys

From childhood, boys in the UK - and around the world - are taught a set of rules that will one day kill them:

'Boys don't cry.'
'Man up.'
'Don't be soft.'
'Real men don't talk about feelings.'
'Stop being such a girl.'
'Toughen up.'

These aren't just words. They're a conditioning process that teaches boys to:

• Suppress their emotions
• Hide their pain
• Never admit vulnerability
• Solve everything alone
• See asking for help as failure

And they carry these lessons into adulthood, where they become silent killers.

The Statistics That Keep Us Fighting

• 75% of all suicides in the UK are men - 4,500 men every year
• Men are 3 times more likely to take their own lives than women
• Suicide is the single biggest killer of men under 50 in the UK
• Men are 3 times less likely to seek professional help for mental health problems
• Men account for only 36% of NHS talking therapy referrals despite being at higher risk
• Many men who die by suicide have never told anyone they were struggling
• The highest suicide rates are among men aged 45-49

Behind every one of these statistics is a person. A son who won't come home. A father who won't see his children grow up. A friend who felt he had no other choice.

Why Men Don't Ask for Help

It's not that men don't struggle. Research shows men experience depression, anxiety, and trauma at similar rates to women.

The difference is what happens next:

They don't recognise the signs because they've been taught to ignore their emotions for so long they can't identify them anymore.

They don't talk about it because admitting struggle feels like admitting failure. Like being 'less of a man'.

They don't seek help because they believe they should be able to handle it alone. That needing support is weakness.

They self-medicate with alcohol, drugs, overwork, or risky behavior instead of addressing the root cause.

They suffer in silence until the pain becomes unbearable and they see no other way out.

The Boy Inside Every Man

Here's the truth that could save lives:

No man ever really stops being a boy. And boys cry sometimes when they're scared.

Every man was once a boy who knew instinctively that:

• Crying was a natural response to pain
• Asking for comfort was okay
• Showing fear was honest
• Needing help was human

We need to help men reconnect with that truth. To remember that vulnerability isn't weakness - it's courage. That asking for help isn't failure - it's strength.

Why UK Mental Health Charities Are Critical

The charities we support are on the front lines of this crisis:

Samaritans answer over 5 million calls a year, many from men in crisis who have nowhere else to turn.

CALM (Campaign Against Living Miserably) specifically targets men, running helplines and webchat services designed for men who find it hard to talk.

Mind provides information, support, and advocacy for men struggling with mental health.

Andy's Man Club creates peer support groups where men can be vulnerable together.

These charities create the safe spaces where men can finally be honest. Where crying is seen as courage. Where asking for help is celebrated. Where no one has to suffer alone.

And they're chronically underfunded.

Why We Give 20% of Everything

Because this is an emergency.

Because 16 men will die today. And 16 tomorrow. And 16 the day after that.

Because every pound matters when it comes to saving lives.

Because we believe that commerce can be a force for good, and that businesses have a responsibility to address the crises in their communities.

Your purchase isn't just buying a product. It's funding:

• The crisis call at 3am that talks someone back from the edge
• The counselling session where a man finally admits he's struggling
• The support group where vulnerability becomes strength
• The awareness campaign that reaches a boy before toxic masculinity takes root

This Is an Emergency

16 men today. 16 tomorrow. 16 the day after that.

Unless we change the narrative. Unless we create a world where men feel safe to cry, to struggle, to ask for help.

Unless we fund the charities that are saving lives right now.

Boys cry too. Men cry too. And that's not just okay - it's necessary for survival.

Thank you for supporting this cause. Thank you for helping us save lives.

If you're one of those men struggling right now: You are not weak. You are not a burden. You deserve help. Please call Samaritans on 116 123 or CALM on 0800 58 58 58. Right now. Your life matters.