Our Impact
Your Purchase Just Changed Someone's Life
That's not marketing. That's reality.
20% of every pound you spend goes directly to UK mental health charities that support men in crisis. Not profit. Not 'a portion'. 20% of everything.
That money funds the phone call at 3am that talks someone back from the edge. The counselling session where a man finally admits he's struggling. The support group where someone hears 'me too' instead of 'man up' for the first time.
Your purchase just made that possible.
Why We Give 20% of Everything
Our founder was told to grow up, to stop crying, that he had no reason to feel the way he did. He was told he was unwell because he didn't understand, that he would amount to little.
He's still fighting the impact of those words today.
But he's doing what he can to help anyone else going through what he's been through. And 20% isn't arbitrary - it's personal. It's saying that helping men who are struggling matters more than maximizing profit.
Because 16 men die by suicide every day in the UK. And every single one of them deserved better than the toxic messages they received about masculinity and emotion.
Where Your Money Goes - Exactly
When you buy from Boys Cry Too, here's what your 20% funds:
🆘 Crisis Intervention - The 3am Phone Call
24/7 helplines staffed by trained volunteers who understand that when a man finally asks for help, every second counts.
Your purchase keeps those lines open. Your purchase means someone answers when a man calls at his lowest point. Your purchase could be the difference between life and death.
💬 Counselling Services - The Safe Space to Be Honest
Professional therapy specifically designed for men who've been taught their whole lives not to talk about feelings.
Your purchase funds sessions where men can finally say 'I'm not okay' without being told to man up. Where crying is seen as courage, not weakness. Where vulnerability is celebrated, not shamed.
🤝 Peer Support Groups - The 'Me Too' Moment
Safe spaces where men can be honest about their struggles without fear of judgment.
Your purchase creates rooms where men realize they're not alone. Where someone else says 'I've felt that too' and suddenly the shame lifts. Where being vulnerable together becomes strength.
📢 Awareness Campaigns - Changing the Narrative
Public education that challenges toxic masculinity and normalizes men's mental health.
Your purchase spreads the message that boys cry too - and that's okay. It reaches the next generation before they internalize the same toxic messages. It saves lives before the crisis even begins.
👨👦 Family Support - Helping Those Who Want to Help
Resources for loved ones who want to support the men in their lives but don't know how.
Your purchase gives families the tools to recognize when someone is struggling. To ask the right questions. To be there in the right way. To save the people they love.
The Real Numbers
Let's be specific about what your purchase does:
Every £50 you spend = £10 to charity
That £10 could fund:
- A crisis helpline call that prevents a suicide
- Part of a counselling session that gives someone hope
- Materials for a support group where men find community
- Awareness content that reaches thousands and changes minds
- Training that helps someone recognize when a man is struggling
Every £100 you spend = £20 to charity
That £20 could fund:
- Multiple crisis interventions
- A significant portion of professional counselling
- Support group facilitation
- Widespread awareness campaigns
Why 20% of Gross Turnover Matters
Some companies donate 'a portion of profits'. We donate 20% of gross turnover. Here's why that matters:
Gross turnover = everything you spend
Not what's left after expenses. Not just the profit. 20% of every single pound that comes in goes straight to charity.
Why? Because this is an emergency. Because 16 men die every day. Because our founder knows what it's like to need help and be too ashamed to ask for it.
Because lives matter more than margins.
Transparency Matters
We're committed to complete transparency about our charitable giving. We will regularly share:
- Exact donation amounts - Down to the penny
- Which charities receive funding - And why we chose them
- Real stories of impact - How your purchases are making a difference
- Quarterly reports - Keeping you updated on our progress
You deserve to know exactly where your 20% goes and what it's achieving.
The Impact You Can't Measure
Some impact shows up in statistics. But the real impact is in the moments we'll never see:
- The man who calls a helpline instead of ending his life
- The father who finally admits to his GP that he's struggling
- The teenager who sees our message and realizes it's okay to cry
- The friend who asks 'are you really okay?' because our campaign gave him the courage
- The son who grows up knowing vulnerability is strength, not weakness
These are the lives your purchases save. These are the moments your 20% creates.
Our Charity Partners
We carefully select UK charities that are making a real difference in men's mental health:
Samaritans - Providing 24/7 crisis support, answering over 5 million calls a year, many from men who have nowhere else to turn.
CALM (Campaign Against Living Miserably) - Specifically targeting men, running helplines and webchat services designed for men who find it hard to talk.
Mind - Providing information, support, and advocacy for men struggling with mental health across the UK.
Andy's Man Club - Creating peer support groups where men can be vulnerable together without judgment.
These charities create the spaces our founder wishes had existed for him. Your purchase makes their work possible.
Every Purchase Is a Statement
When you buy from Boys Cry Too, you're saying:
Men's mental health matters.
Vulnerability is strength.
Boys cry too - and that's okay.
No man should suffer in silence.
Asking for help is courage, not weakness.
Lives matter more than profit.
You're not just buying a product. You're joining a movement that's saving lives.
The Ripple Effect
Your purchase doesn't just fund one phone call or one counselling session. It creates ripples:
- The man who gets help becomes a father who teaches his son it's okay to cry
- The teenager who sees our message grows up to be a man who asks for help when he needs it
- The friend who learns to recognize the signs saves someone else's life
- The conversation started by your hoodie breaks down stigma in an entire community
Your impact extends far beyond the 20%. But the 20% makes it all possible.
Thank You
Thank you for being part of this movement. Thank you for believing that men's mental health matters. Thank you for helping us create a world where no man has to die because he was too scared to cry.
Our founder is doing what he can to help anyone else going through what he's been through. Your purchase makes that mission real.
Together, we're saving lives. Together, we're changing the narrative. Together, we're proving that boys cry too, men cry too, and that's not just okay - it's necessary for survival.
If you're struggling right now, please use the resources your purchases help fund: Samaritans 116 123 | CALM 0800 58 58 58. You matter. Your life matters.