Join Our Movement
Subscribe for exclusive updates and help us spread awareness.
Performance that moves with purpose. Our Boys Cry Too long sleeve combines athletic-grade moisture-wicking technology with mental health awareness—designed for those who believe peak performance includes emotional strength.
Whether you're training, competing, or simply staying active, this premium performance tee keeps you cool, dry, and comfortable while carrying a powerful message: vulnerability is strength, not weakness.
Men are three times more likely to die by suicide than women in the UK. Physical fitness is important, but so is mental fitness. Wear this during your workout as a reminder that taking care of your mind is just as vital as taking care of your body.
Every purchase supports UK men's mental health charities. Train hard. Perform well. Break the stigma.